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Author: Driss El-Mekki

Casablanca native who traded civil-engineering blueprints for world travel and wordcraft. From rooftop gardens in Bogotá to fintech booms in Tallinn, Driss captures stories with cinematic verve. He photographs on 35 mm film, reads Arabic calligraphy, and never misses a Champions League kickoff.

Discovering What Draws the Eye: The Science and Practice of Attraction Measurement

Posted on February 23, 2026 by Driss El-Mekki

What an attractiveness test measures and why it matters An attractive test or structured assessment of appeal attempts to quantify traits that influence how others perceive an individual's physical and behavioral qualities. These assessments draw on a mix of evolutionary psychology, cultural norms, and social cognition to identify features such as facial symmetry, skin quality,…

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